The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
McCann New York
Client
Title
Category
Award
Points
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of IP & Product Design
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Creative Use of Technology
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Cultural Driver
Points: 90.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Innovation / New Ideas in Design
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Typography / Typeface Design
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Promotional / Digital Product
Points: 45.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Sustainable Development Goals
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Multicultural Impact
Points: 45.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Technology for Good
Points: 45.00
5 Years of Inclusive Growth
Agency: McCann XBC + McCann New York + McCann Central / London + McCann Poland + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: Penta Pencil
Points: 30.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Digital & Online / Websites & Mobile
Points: 22.50
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Current Event Response
Points: 22.50
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Experiential & Immersive for Good
Points: 22.50
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Interactive & Mobile for Good
Points: 22.50
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Technology as a Creative Tool
Points: 21.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Online Community Platform / New Platform
Points: 21.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Public Relations for Good
Points: 21.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Multicultural Impact
Points: 10.50
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Direct Marketing for Good
Points: 10.50
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Creative Effectiveness / CSR
Points: 10.50
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Public Relations for Good
Points: 10.50
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Multicultural Impact
Points: 9.00
Atomic
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Visual Effects / Single
Points: 9.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Data for Good
Points: 4.50
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Design for Good
Points: 3.00
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Brand Identity / System
Points: 3.00
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Brand Identity / Rebranding
Points: 3.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Direct Marketing for Good
Points: 3.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Immersive Spaces
Points: 3.00
The Brake Room
Agency: McCann New York
Client: Chick-fil-A
Category: Experiential & Immersive for Good
Points: 3.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Print & Promotional for Good
Points: 3.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Innovation / New Ideas in Creative Use of Data
Points: 1.50
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Brand Partnerships
Points: 1.50
Client:
Microsoft
Title:
ADLaM
Category:
Best of IP & Product Design
Award:
2024 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of Creative Use of Technology
Award:
2024 Creative Use of Technology Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Best of Cultural Driver
Award:
2024 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
Microsoft
Title:
ADLaM
Category:
Utility
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Typography / Typeface Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Promotional / Digital Product
Award:
2024 IP & Product Design Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Where To Settle
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
Microsoft
Title:
ADLaM
Category:
Technology for Good
Award:
2024 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
5 Years of Inclusive Growth
Category:
Penta Pencil
Award:
2024 Penta Pencil Penta Pencil
Points:
30.00
Client:
Mastercard
Title:
Where To Settle
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Gold Pencil
Points:
22.50
Client:
Mastercard
Title:
Where To Settle
Category:
Current Event Response
Award:
2024 Public Relations Gold Pencil
Points:
22.50
Client:
Mastercard
Title:
Where To Settle
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Mastercard
Title:
Where To Settle
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
22.50
Client:
Microsoft
Title:
ADLaM
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Microsoft
Title:
ADLaM
Category:
Online Community Platform / New Platform
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Where To Settle
Category:
Multicultural Impact
Award:
2024 Cultural Driver Silver Pencil
Points:
10.50
Client:
Mastercard
Title:
Where To Settle
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Silver Pencil
Points:
10.50
Client:
Mastercard
Title:
Where To Settle
Category:
Creative Effectiveness / CSR
Award:
2024 Creative Effectiveness Silver Pencil
Points:
10.50
Client:
Mastercard
Title:
Where To Settle
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
10.50
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Multicultural Impact
Award:
2024 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Smirnoff
Title:
Atomic
Category:
Visual Effects / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Where To Settle
Category:
Data for Good
Award:
2024 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / System
Award:
2024 Design Merit Award
Points:
3.00
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / Rebranding
Award:
2024 Design Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Immersive Spaces
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Microsoft
Title:
ADLaM
Category:
Print & Promotional for Good
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Mastercard
Title:
Where To Settle
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Merit Award
Points:
1.50